In psychology we promote self while in buddhism we work towards seeing non-self. Is it contradictory?

Dear User, Thank you for your question. I can understand how you might feel confused about the apparent contradiction between promoting the self in psychology and working towards seeing non-self in Buddhism. It is understandable that these two perspectives may seem conflicting at first glance, but upon closer examination, they can actually complement each other. From a psychological perspective, promoting self is important in building self-esteem, confidence, and a sense of identity. This is especially important in Western cultures that prioritize individualism. However, this emphasis on self can also lead to self-centeredness, egoism, and a sense of entitlement, which can be detrimental to our relationships and overall well-being. On the other hand, from a Buddhist perspective, seeing non-self is about realizing that the self is not a fixed, permanent entity, but rather a collection of constantly changing phenomena. This can help us let go of our attachment to the self and reduce our suffering. However, this does not mean that Buddhism rejects the importance of self-care or self-improvement. In fact, by recognizing the interdependence of all beings, we can cultivate compassion, empathy, and a sense of responsibility towards others. So, in essence, promoting self in psychology and seeing non-self in Buddhism are not contradictory, but rather two different perspectives that can work together to help us develop a healthy sense of self while also recognizing the interconnectedness of all beings. In terms of coaching advice, I would suggest finding a balance between these two perspectives. You can promote self-care and self-improvement while also cultivating mindfulness and compassion towards others. This can include practices such as meditation, gratitude, and acts of kindness towards others. By doing so, you can create a sense of inner peace, connection, and purpose in your life.